Problems we Solve

01 Problem

Consumers are inundated with generic, irrelevant mailers and marketing campaigns with no personalized solutions to their current problems.

HomeMeta Solution

Agents can send hyper-personalized campaigns with up to 100 variable data points with "done for you" content.

02 Problem

Buyers and Sellers both want more inventory.

HomeMeta Solution

Agents can instantly send "I have a buyer" emails with variables.

03 Problem

Consumers want to feel more connected to their neighbors.

HomeMeta Solution

Agents can match their clients to neighborhoods with data so you know that they are in a neighborhood with like-minded neighbors.


Old World vs. New World

All of the prospecting, marketing, and communication features along with the vendors and services that your brokerage would use in order to grow your brokerage are made easier, faster, automated, and simplified for your agents.

How we work

Frequently Asked Questions

All Questions

What is HomeMeta?

  • HomeMeta is a real estate platform that allows brokers, agents and managers to track activity with full attribution. It takes a million rows of your data and creates metrics while sending it to the business intelligence tool for processing and recommendations.
  • HomeMeta captures your data on the blockchain and mints NFTs to agents and areas (shape files). The NFTs ingest the new data and append it to leads, agents, and addresses with hundreds of first, second and third party data points. This allows your agents to perform actions tied to feedback loops that the artificial and business intelligence mechanisms recommend.
  • HomeMeta is a direct mail platform where agents and managers and brokers can send mail with 100+ variables, dynamically captured and tied to Personalized URLs.
  • Home Meta is a social profile intelligence tool that takes an address and serves NFT holders the homeowners social profiles to farm and interact with the goal of converting into real estate transactions.
  • HomeMeta is an email service provider and text platform that allows agents and managers to reach real estate consumers and new recruits with smart action buttons tied to feedback loops.
  • HomeMeta Is an accountability platform that brokers can use to keep managers and agents accountable to their job descriptions.
  • HomeMeta is a competitor intelligence tool that allows agents or managers to input external/internal agents names into the app and extract out their real estate transactions along with their competitors. It also finds the competitions SEM and SEO metrics to get the competitive edge needed in an area or for a listing appointment.
  • HomeMeta uses algorithms to score agents in various ways, including agents at risk of leaving.
  • HomeMeta uses data sets to virtually coach and data to segment and batch homes with tags, allowing users to filter by tags for hyper-personalized direct mail campaigns.
  • HomeMeta provides NFT licenses for purchase to brokers and agents (producing more than $25 MM in T12 volume). These licenses entitle the holder to earn a royalty every-time they are sold.

What is a HomeMeta NFT?

NFT stands for Non-Fungible Token. “Non-fungible” means that it’s unique and can’t be replaced with something else. For example, a bitcoin is fungible — trade one for another bitcoin, and you’ll have exactly the same thing. A one-of-a-kind trading card, however, is non-fungible. If you traded it for a different card, you’d have something completely different.    At a very high level, most NFTs are part of the Ethereum blockchain. Ethereum is a cryptocurrency, like bitcoin or dogecoin, but it's blockchain also supports these NFTs, which store extra information that makes them work differently from, say, an ETH coin. It is worth noting that other blockchains can implement their own versions of NFTs. (Some already have.)

Why do my agents need a HomeMeta NFT?

The NFT represents activity performed by a real estate agent in a batch segmented batch of homes.  The more agent activity, the higher the value of the agents data and the NFT is the connection between the agents hard work and the HomeMeta platform where it lives.

What do I get with my HomeMeta NFT?

Each NFT represents the addresses minted on it and each address is connected to the HomeMeta platform.  So an NFT owner owns the addresses associated with that agents activity on HomeMeta.

How much does it cost?

Each NFT costs $2,000.

What do the HomeMeta NFTs contain?

Each NFT contains up to 3,000 homes.  The homes go through a data augmentation process where on average 15% of the 3,000 homes get additional second and third party data added through HomeMeta.  These data-points give the agent a spring board to build relationships and credibility within the batch of homes,

What is a blockchain?

A blockchain is a distributed database that is shared among the nodes of a computer network. As a database, a blockchain stores information electronically in digital format. A blockchain collects information together in groups, known as blocks, that hold sets of information. Blocks have certain storage capacities and, when filled, are closed and linked to the previously filled block, forming a chain of data known as the blockchain.

What is Omni-Channel?

A strategic approach that leverages a single platform to provide a unified experience across all customer touch points and channels to boost engagement and ROI