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Problems & Solutions for Agents

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Old World vs. New World

All of the prospecting, marketing, and communication features along with the vendors and services that your brokerage would use in order to grow your brokerage are made easier, faster, automated, and simplified for your agents.

Agent

Problems we Solve

01 Problem

Generating listings is more expensive, competitive, and difficult with prop-tech companies targeting your sellers and COVID limiting door-knocking

HomeMeta Solution

Generate more listings in cold farms with augmented data, such as social farming, employer farming and/or within your existing database with niche content, data, and omni-channel campaigns.

02 Problem

Starting and growing a team is time consuming, costly, and has extremely high attrition.

HomeMeta Solution

Start or grow your team with NFTs and agent accountability. Offer your team real value with data farming and smart buttons. Keep the promising agents on the team connected by providing them with their own NFT with the embedded gamification of dispositions and drawdowns.

03 Problem

Constantly searching for the next best tool or what works is expensive and typically unproductive

HomeMeta Solution

Stop guessing what works and know the KPIs of all campaigns within the system. Test campaigns within a segmented homeowner profile within your farm and the system will take the interaction data and recommend actions.

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Top Agents

How will Home Meta make me the top agent in my market?

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How we work

Frequently Asked Questions

All Questions

What is HomeMeta?

  • HomeMeta is a real estate platform that allows brokers, agents and managers to track activity with full attribution. It takes a million rows of your data and creates metrics while sending it to the business intelligence tool for processing and recommendations.
  • HomeMeta captures your data on the blockchain and mints NFTs to agents and areas (shape files). The NFTs ingest the new data and append it to leads, agents, and addresses with hundreds of first, second and third party data points. This allows your agents to perform actions tied to feedback loops that the artificial and business intelligence mechanisms recommend.
  • HomeMeta is a direct mail platform where agents and managers and brokers can send mail with 100+ variables, dynamically captured and tied to Personalized URLs.
  • Home Meta is a social profile intelligence tool that takes an address and serves NFT holders the homeowners social profiles to farm and interact with the goal of converting into real estate transactions.
  • HomeMeta is an email service provider and text platform that allows agents and managers to reach real estate consumers and new recruits with smart action buttons tied to feedback loops.
  • HomeMeta Is an accountability platform that brokers can use to keep managers and agents accountable to their job descriptions.
  • HomeMeta is a competitor intelligence tool that allows agents and managers to input external/internal agents names into the app and extract out their real estate transactions, along with their competitors. It also finds the competitions SEM and SEO metrics to get the competitive edge needed in an area or for a listing appointment.
  • HomeMeta uses algorithms to score agents in various ways, including agents at risk of leaving.
  • HomeMeta uses data sets to virtually coach, and also uses data to segment and batch homes with tags, allowing users to filter for hyper-personalized direct mail campaigns.
  • HomeMeta provides NFT licenses for purchase to brokers and agents (producing more than $25 MM in T12 volume). These licenses entitle the holder to earn a royalty every-time they are sold.

What is a HomeMeta NFT?

NFT stands for Non-Fungible Token. “Non-fungible” means that it’s unique and can’t be replaced with something else. For example, a bitcoin is fungible — trade one for another bitcoin, and you’ll have exactly the same thing. A one-of-a-kind trading card, however, is non-fungible. If you traded it for a different card, you’d have something completely different.    At a very high level, most NFTs are part of the Ethereum blockchain. Ethereum is a cryptocurrency, like bitcoin or dogecoin, but it's blockchain also supports these NFTs, which store extra information that makes them work differently from, say, an ETH coin. It is worth noting that other blockchains can implement their own versions of NFTs. (Some already have.)

Why do my agents need a HomeMeta NFT?

The NFT represents activity performed by a real estate agent in a batch segmented batch of homes.  The more agent activity, the higher the value of the agents data and the NFT is the connection between the agents hard work and the HomeMeta platform where it lives.

What do I get with my HomeMeta NFT?

Each NFT represents the addresses minted on it and each address is connected to the HomeMeta platform.  So an NFT owner owns the addresses associated with that agents activity on HomeMeta.

How much does it cost?

Each NFT costs $2,000.

What do the HomeMeta NFTs contain?

Each NFT contains up to 3,000 homes.  The homes go through a data augmentation process where on average 15% of the 3,000 homes get additional second and third party data added through HomeMeta.  These data-points give the agent a spring board to build relationships and credibility within the batch of homes,

What is a blockchain?

A blockchain is a distributed database that is shared among the nodes of a computer network. As a database, a blockchain stores information electronically in digital format. A blockchain collects information together in groups, known as blocks, that hold sets of information. Blocks have certain storage capacities and, when filled, are closed and linked to the previously filled block, forming a chain of data known as the blockchain.

What is Omni-Channel?

A strategic approach that leverages a single platform to provide a unified experience across all customer touch points and channels to boost engagement and ROI