Intro
Features
Problems | Solutions
Data Insights
3 Steps Growth
Our Process
Top Agents
Testimonial
Recent Post
FAQ

Unleash the Power of Data and Dominate Your Farming Efforts with the Most Advanced Real Estate Technology in the Industry

Say goodbye to outdated farming techniques and hello to intelligent data insights

HomeMeta Real Estate PlatformHomeMeta Real Estate PlatformHomeMeta Real Estate PlatformHomeMeta Real Estate Platform

Smarter with HomeMeta

Enhanced Text
Enhanced Data
Enhanced Content
Enhanced Strategy
Enhanced Ads
Smarter Listing Presentations
Enhanced Direct Mail
Value Propositions
Captured with Provenance
Smarter Metrics
Increased Agent's Production
Enhanced New Recruits
Smarter Campaigns
Enhanced Managers
Enhanced Communications
Enhanced Coaching
Enhanced Text
Enhanced Data
Enhanced Content
Enhanced Strategy
Enhanced Ads
Smarter Listing Presentations
Enhanced Direct Mail
Value Propositions
Captured with Provenance
Smarter Metrics
Increased Agent's Production
Enhanced New Recruits
Smarter Campaigns
Enhanced Managers
Enhanced Communications
Enhanced Coaching

HomeMeta Features

Data Enrichment
Access the data you need to scale up your farm / lead database in minutes versus months.
Listing Presentation
Get all the data you need when competing for a listing that the typical CMA builders don't provide, such as competitor listing grade.
Science based direct mail
Generate more leads by capturing the KPI's on every campaign and improve the targeting of each subsequent campaign based off the effectiveness of the last.
Blockchain Integration
Capturing the data smart marketers need to build better campaigns.
Monitor Performance
Integrate your data and provision dynamic dashboards at every level of your brokerage.
Coach with a click
Coach your agents with production based notifications and recommendations.
Retargeting with Direct Mail
Retarget engagement from direct mail campaigns with a click of a button.
Farm Linkedin, Facebook and Twitter Profiles
Warm up your mailing list and build trust with the matched Linkedin, Twitter and Facebook profiles.

Problems We Solve for

01 Problem

Brokers have lost their leverage with agents as tech has become foundational, and the vertical has become commoditized.

HomeMeta Solution

HomeMeta can ingest up to 1,000,000 rows of your data and gives you metrics that get to the heart of what makes your brokerage unique.  

HomeMeta tracks your agents and manager activity with full attribution and gives you a single pane of glass with metrics that matter.  

HomeMeta allows your agents to Mint NFTs and resell it to non-competing bidders

02 Problem

Manager Accountability is hard to quantify beyond attrition and company dollar. Managers need to be accountable to culture, PPA, and market share.

HomeMeta Solution

Hold managers accountable with metrics, smart action buttons, and gamification with manager NFTs.

03 Problem

An increase in Attrition is a direct indicator of a company's poor health. It is harder to retain now more than ever.

HomeMeta Solution

Outsource your direct mail marketing to HomeMeta and capture your interactions to make your next campaign smarter.

04 Problem

Broker margins are near Zero

HomeMeta Solution

Fix a set revenue share for each campaign Minted by your Agents

01 Problem

Managers are busy putting out fires and sometimes at the expensive of their performance.

HomeMeta Solution

Managers can track agent activity and easily see their accountability metrics from an office level and filtered down to an agent level / manager can get more done in a day with coach in a click buttons / Managers get to gamify their activity with NFTs

02 Problem

Recruiting top talent and new agents is difficult when tools become commoditized and the industry is offering cash to move.

HomeMeta Solution

Retain with manager recommended actions and coach in a click buttons / become notified of at risk agents with data and business intelligence. Coach your agents with recommendations and talk tracks that are embedded within your next smart buttons.

03 Problem

Retention is difficult when agents are mislead by industry hype.

HomeMeta Solution

Recruit top agents by offering them Dynamic Value Propositions / competitor intelligence / team NFTs / data augmentation / RetireMint

01 Problem

Generating listings is more expensive, competitive and difficult with prop-tech companies targeting your sellers and COVID limiting door-knocking

HomeMeta Solution

Generate more listings in cold farms with augmented data, ie., social farming, employer farming and/or within your existing database with niche content, data and omni-channel campaigns.

02 Problem

Start (or) Grow a team is time consuming, costly and has extremely high attrition.

HomeMeta Solution

Start (or) Grow your Team with NFTs and agent accountability. Offer your team real value with data farming and smart buttons. Keep the promising agents on the team connected with by providing them with their own NFT with the embedded gamification of dispositions and drawdowns.

03 Problem

Constantly searching for the next best tool or what works is expensive and typically unproductive

HomeMeta Solution

Stop guessing what works and know the KPIs of all campaign within the system. Test it within a segmented homeowner profile within your farm and the system will take the interaction data and recommend actions.

01 Problem

Are inundated with generic / irrelevant mailers and marketing campaigns with no personalized solutions to their current problems.

HomeMeta Solution

Agents can send hyper-personalized campaigns with up to 100 variable data points with done for you content.

02 Problem

Buyers and Bellers both want more inventory.

HomeMeta Solution

Agents can instantly send I have a buyer emails with variables.

03 Problem

Consumers want to feel more connected to their neighbors.

HomeMeta Solution

Agents can match their clients to neighborhoods with data so you know that they are in a neighborhood with like minded neighbors.

You Knew ...

Competitor's Numbers

Know your competitors numbers and all of their moves?

Buyers & Sellers

Know everything about your buyers and sellers before you ever spoke with them?

Moving in & out

Know who was moving in and out of your farm, why they were moving and exactly what they needed?

arms you with ...

Hyper-personalization

Hyper-personalized direct mail campaigns at the touch of a button that build strong rapport with buyers and sellers in your neighborhood.

Competitor Playbook

Your top competitors playbook (market share, revenue, units, ad copy, top keywords, strategy and more)

Exponential Growth

A consistent feedback loop of data about your competitors and potential clients that will continue to sharpen and grow over time.

Our Process

How does Home Meta make me the top agent in my market?

01

Business Intelligents (BI)

Increase success in your top three neighborhoods based on your past transactions.
02

Rich Data Insights

We use over 55 data insights about your prospective clients and competitors in your market to create hyper-personalized direct mail campaigns for you at the touch of a button
03

Personalized Tracking

Buyer or Seller will scan a QR code on direct mail pieces and be directed to a personalized landing page
04

Enhanced Intelligence

Our Real Estate Intelligence Platforms will be able to follow-up for you, immediately.
05

Selective Data Insights

We weed out the “likely movers and buyers” and continue to build hyper-personalized marketing campaigns for you, so you can build massive rapport and close the deal!

Top Agents

How will Home Meta make me the top agent in my market?

HomeMeta App Dashboard
Testimonial

From the Founder of First Team

“In today’s tech-forward, fast-paced world, I’m thrilled that we are among the first companies to extract and leverage data to give our agents the competitive edge in their territories.”
Cameron Merage
Cam Merage
Founder of First Team Real Estate
How we work

Frequently Asked Questions

All Questions

What is HomeMeta?

  • HomeMeta is an omni-channel NFT platform that allows marketers to deploy campaigns and track activity with full attribution.

    Each campaign creates a micro-asset that can be monetized. This process of minting the deployed campaigns into Non-fungible tokens (NFT’s) can occur immediately or at retirement, you decide.

    HomeMeta captures your data within the platform and all activity is tied back to the original campaign.

  • HomeMeta is a multi-channel platform where marketers will be able to send mail, email, and sms messages, augmented with 100+ variables, dynamically captured and tied to Personalized URLs.
  • Home Meta is a social profile intelligence tool that appends social profiles to farm instantly.
  • HomeMeta is an email service provider and text platform that allows marketers to reach  consumers with smart action buttons tied to feedback loops.
  • HomeMeta Is an accountability platform that C-Suite can use to keep managers and sales accountable to their job descriptions.
  • HomeMeta-Real-Estate is a competitor intelligence tool that allows agents or managers to input external/internal agents names into the app and extract out their real estate transactions along with their competitors. It also finds the competitions SEM and SEO metrics to get the competitive edge needed in an area or for a listing appointment.
  • HomeMeta-Real-Estate uses algorithms to score agents in various ways, including agents at risk of leaving.

What Is Omni-Channel?

A strategic approach that leverages a single platform to provide a unified experience across all customer touch points and channels to boost engagement and ROI.

What is a HomeMeta NFT?

NFT stands for Non-Fungible Token. “Non-fungible” more or less means that it’s unique and can’t be replaced with something else. For example, a bitcoin is fungible — trade one for another bitcoin, and you’ll have exactly the same thing. A one-of-a-kind trading card, however, is non-fungible. If you traded it for a different card, you’d have something completely different. At a very high level, most NFTs are part of the Ethereum blockchain. Ethereum is a cryptocurrency, like bitcoin or dogecoin, but its blockchain also supports these NFTs, which store extra information that makes them work differently from, say, an ETH coin. It is worth noting that other blockchains can implement their own versions of NFTs (Some already have).

Why Do I  Need A HomeMeta NFT?

The NFT represents activity performed by a consumer in a  segmented batch of homes.  The more agent activity, the higher the value of the the NFT.

What Do I Get With My HomeMeta NFT?

Each NFT represents the campaign deliverable and meta data gathered from a campaign. This gets minted and each interaction is connected to the HomeMeta platform. So an NFT owner owns the results of the campaign associated with the deliverable on HomeMeta.

How much does it cost?

$99 to mint an NFT

What is a blockchain?

A blockchain is a distributed database that is shared among the nodes of a computer network. As a database, a blockchain stores information electronically in digital format. A blockchain collects information together in groups, known as blocks, that hold sets of information. Blocks have certain storage capacities and, when filled, are closed and linked to the previously filled block, forming a chain of data known as the blockchain.

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